With Angry Birds Merchandise, Rovio?s Peter Vesterbacka Plans To Out Pirate The Pirates

As proven by the massive success of the Angry Birds plush line, the world has a hungry for real-world Angry Birds wares. No where is that more apparent than Beijing, where the halls of countless toy shops and electronics stores are filled foot to ceiling with sundry Bird-themed goods, from sweatshirts and jeans to candy and balloons. The catch? Rovio didn't authorize any of it. Where others may see a problem, Rovio Mobile's Mighty Eagle (read: CMO) Peter Versterbacka sees opportunity. He roams these aforementioned shops in search of unauthorized goods ? but not to complain or throw around legal orders. He's there to find the best unofficial Angry Birds items? so he can copy them.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/X4TKDCgGS5I/

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